Video Marketing Across the Customer Journey with Britta Schellenberg of Brightcove

Nov 13, 2018

This authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of SaaS online video platforms. Britta takes us through methods of targeting video content to the appropriate stage of the sales cycle. She gives specific examples and tips...

The Cost of Content Creation

Nov 5, 2018

We’re talking Content Costs on this show. Cost, ROI, and Value are what this content episode is all about.

On this episode we discuss and give insights on these topics:
What types of content cost the most in money and time?
The value of content vs the cost of content
What does to cost to create certain types of...

Content vs Commercials - What happened that Content is taking over?

Oct 31, 2018

We’re back with another value-packed conversation around content! Content vs Commercial, what has happened that Content is taking over Commercials. How has the consumer attitude changed in regards to being “sold” to? What do Commercials need to learn from Content creators? It’s all in this show that you...

Content Marketing World Recap and the Big Theme of Storytelling

Sep 20, 2018

What an episode!! Lee returns fired up from an exciting week at Content Marketing World to recap and ask Dontaye why Storytelling was a topic that seemed to be all over the conference! You can't escape the concept of Storytelling when it comes to Content Marketing.

This show turned out to be one of our greatest...

Standing out from the Competition in a Crowded Social Space

Aug 23, 2018

Our best shows come from our best conversations! In this episode, we give key tactics on how you can stand out in a crowded world of content and storytelling. This show will get you well started on standing out and creating engaging content.

Some of the things we cover:

• How to find the right audience for your niche -...